YouTube Marketing & Advertising

What you'll learn

Use Adwords to advertise on YouTube and drive traffic to your website.

Let's indulge

Introduction to this course on YouTube Advertising and selling with ads

Video ads and sales course welcome and learn what you can expect

00:25

Set up your first YouTube advertisement & explaining every ad element

YouTube ad formats

06:13
What are TrueView ads

06:06
Choosing between different YouTube ad sets for video ads

08:39
Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad

03:39
Script to make your TrueView ads cheaper and more effective

04:54
Setting your budget

05:07
Bidding strategies

06:39
How to decrease your advertising costs down to 0.01 cent with CPV

04:55
Example of settings to get down to a penny per view with YouTube ads

05:38
Decrease your advertising costs by expanding potential audience/inventory

02:45
More to choosing location than you think

03:48
Campaigns Vs Ad Sets Vs Ads

03:32
Stealing views from competitor’s videos with placements option

03:36
Targeting demographics

04:13
Target audiences

04:11
Choosing content where your ad will appear

01:51
Choosing keywords

02:03
Section conclusion

07:07
Dangerous ad targeting pitfall with a real example

03:27

How to write a script for a direct sales video (let’s call it your commercial)

Adding calls to actions

How to film your sales video or commercial

Five video format options for recording to appear on or off camera

05:17
28-item checklist for video improvement

08:00
Best video format for presenting

06:23
Presenting: Being engaging, emotional level, and tone and not to be boring

04:23
Checklist of 4 most important things in a video

04:10
Your posture and body language basics

04:51
Editing out parasite words

05:14
CASE STUDY: How mistakes in videos can hold you back

04:15
Should you pre-script? What kind of preparation? Teleprompter?

02:18
How long should videos be

04:15

What you'll learn

Let's indulge

Introduction to this course on YouTube Advertising and selling with ads

Video ads and sales course welcome and learn what you can expect

Set up your first YouTube advertisement & explaining every ad element

YouTube ad formats

What are TrueView ads

Choosing between different YouTube ad sets for video ads

Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad

Script to make your TrueView ads cheaper and more effective

Setting your budget

Bidding strategies

How to decrease your advertising costs down to 0.01 cent with CPV

Example of settings to get down to a penny per view with YouTube ads

Decrease your advertising costs by expanding potential audience/inventory

More to choosing location than you think

Campaigns Vs Ad Sets Vs Ads

Stealing views from competitor’s videos with placements option

Targeting demographics

Target audiences

Choosing content where your ad will appear

Choosing keywords

Section conclusion

Dangerous ad targeting pitfall with a real example

How to write a script for a direct sales video (let’s call it your commercial)

Five elements of a sales script

Example of a sales script

Sales script example for a video promoting an Ecommerce store

TEMPLATE: Your turn to write your script

Example of a sales video for your ad

Adding calls to actions

How to add cards to your videos

How to add endscreens to your videos

How to connect your website to YouTube

How to film your sales video or commercial

Five video format options for recording to appear on or off camera

28-item checklist for video improvement

Best video format for presenting

Presenting: Being engaging, emotional level, and tone and not to be boring

Checklist of 4 most important things in a video

Your posture and body language basics

Editing out parasite words

CASE STUDY: How mistakes in videos can hold you back

Should you pre-script? What kind of preparation? Teleprompter?

How long should videos be

Video filming equipment

Camera options

Strategy: YouTube Ads + YouTube SEO = extra traffic

Strategy: YouTube Ads + YouTube SEO = extra traffic. But engagement is first

Beginner tips on background and lighting for video

How I get a slightly more professional look and feel for videos

How to get good audio

Audio section introduction, quiet space to record & audio editing software

Microphones overview